The PGA Tour and DraftKings Inc. have struck a multi-year content and marketing deal which will see DraftKings become the first-ever “Official Daily Fantasy Game" of the PGA Tour, according to a tour press release. It’s a big win for DraftKings, which is neck-in-neck with FanDuel, fighting for fantasy territory.
In February, the PGA Tour changed its policy to allow marketing partnerships with gambling brands. On the heels of that announcement, it didn’t take long for the tour to welcome an official daily fantasy sports sponsor as they’ve now partnered with DraftKings.
With the agreement being reached, DraftKings will call its daily fantasy golf contest "PGA TOUR DraftKings Fantasy Golf," according to a DraftKings press release. It doesn’t mean that FanDuel will have to stop offering its golf games, which are similar to DraftKings. What it does mean is that is that DraftKings will get exposure and branding across all of the PGA products, including events and online.
DraftKings customers should see an elevated experience playing DFS golf in the DraftKings app as they’ll be able to receive real-time video highlights for players they’ve chosen in their lineup.
In the future, there could be collaboration on a number of other real-time products to enhance the experience in the app, such as providing ShotLink data that will be useful to DFS players. Those are just a couple of the many opportunities where DraftKings and integrate PGA content and vice-versa.
In the past, players entered these contests with the opportunity to win cash prizes. That will still be the case but now there will be PGA Tour prizes on the line as well.
As far as contest specifics, there will be a Classic contest where players will have to choose six golfers who are participating in the weekly PGA Tour event. There’s a salary cap, so DFS players will have to consider how to spend that money into a budget. The player whose six golfers cumulatively perform the best wins the contest.
Alternately, there will also be Showdown contests, which are similar but focus on a single round of the tournament. In both cases, players have the option to play against other DraftKings customers, in private leagues or in custom leagues with friends and coworkers.
With the partnership now made public, players are official able to dive into the fun with DraftKings. The first PGA TOUR DraftKings Fantasy Golf event is the World Golf Championships-FedEx St. Jude Invitational, which started Thursday.
Although full-tournament contests are already closed (since it has started), daily fantasy sports players will still be able to participate in individual round Showdown contests.
PGA daily fantasy is available on the DraftKings desktop website, as well as the apps for iOS in the Apple App Store or for Android in the Google Play Store.