A leading betting services provider, Sports Information Services (SIS), has reached an agreement to bring greyhound racing content to the United States, according to a statement from SIS.
The deal will allow SIS to stream and provide data for over 33,000 greyhound races held at tracks across England and Ireland in cooperation with AmWest Entertainment.
AmWest is a US-based advanced deposit wagering provider that runs live betting services from its AmWager.com website.
The website offers live video and betting on up to 1,074 horse and dog races per day 364 days per year and features over 498 tracks around the world.
The deal will reportedly cover 53 meetings per week at a host of British and Irish tracks that will be broadcasted and wagered on through the SIS World Greyhound Racing Pool on AmWager.com.
AmWest’s impact on the U.S. betting scene as a whole is fairly limited. It’s exclusively licensed through the Oregon Racing Commission and also individually licensed in a handful of states: Wyoming, New York, Idaho, Kentucky and Montana.
But Executive Director Nelson Clemmens expects the agreement to be a major force toward building the company’s presence in the U.S.
“Securing SIS’s British and Irish greyhound racing tote service is an important step in our ambitions to further diversify and expand our sports betting offering," Clemmens said in the company's statement. "We are confident that SIS’s top quality British and Irish greyhound racing will prove to be a real revenue driver for our business."
SIS product director Paul Witten announced the deal with AmWest to media and touched on the company’s goals in mind for the U.S. market.
“We are delighted to announce the deal with AmWest Entertainment, which provides AmWest’s customers with top quality greyhound racing from Britain and Ireland, which is sure to drive increased engagement and revenues for them.
“This agreement further builds on our objective to expand our racing offer internationally, and will also continue to build the reach of British & Irish greyhound racing around the world.”
An Alternative for US Fans?
With greyhound racing now illegal in 40 U.S. states, and Florida scheduled to phase out the practice by 2021, this could provide an alternative for aficionados in the shrinking U.S. live market.
The greyhound racing business in general has become increasingly controversial in recent years, so opportunities for growth are likely high priorities for companies like SIS and AmWest.
The Irish racing industry in particular has come under scrutiny after a confidential report by Irish outlet RTE News claimed that “large numbers of dogs are culled based on performance."
RTÉ Investigates got hold of a confidential report commissioned by the Irish Greyhound Board. The report, compiled by consultants Preferred Results Ltd, cost €115,000 and its findings make for stark reading | https://t.co/aSOwRVJvjqpic.twitter.com/ztHcfHFrRb— RTÉ News (@rtenews) June 26, 2019
Proponents of the races, however, find the reports to be one-sided.
Companies like SIS are helping to boost the worldwide consumption of the races, and in turn expand racing schedules to meet global demands.
For example, last winter SIS called for unusually early races in Kilkenny and Waterford so it could provide live streams for its Australian audiences.
SIS more recently agreed to a deal on July 18 with London-based sports betting tech provider Sportech to develop its aforementioned World Greyhound Racing Pool.