The spread of sports betting has penetrated nearly every aspect of sports now, from the betting itself to the coverage surrounding sporting events.
One of the biggest surprises is just that: Sports betting on television. With so many networks and broadcasters trying to avoid talking about betting (with obvious exceptions), the sudden rise of sport betting programs and conversations is a bit of a surprise.
The latest network to join the new rush toward betting is Fox. The media giant announced a partnership with The Stars Group to bring Fox into the betting sphere, but as an actual betting operator instead of just another betting show.
The new betting product from Fox is simply the latest in a string of moves from various media companies as betting becomes a regular thing across the country. Most media companies have been putting on more and more betting-related programming.
Fox and ESPN both have their own shows regarding betting, which is a hard about-face from previous years when networks made sure that their announcers said nothing about betting during events, nor during non-event programming.
Looks like everyone was simply waiting on the starting flag to get going, because many pundits have been getting in on talking about betting. Scott Van Pelt has been one of the bigger names involved, as betting has become more and more of a running theme on his late night ESPN show.
ESPN even went so far as to partner with Caesars to bring as much data to the table for their sports betting shows as possible. Announced on May 14, the deal doesn’t include running an actual sportsbook, but will provide ESPN with the information that a real sportsbook will have.
Showtime also jumped in with a boxing betting show that’s sponsored by DraftKings. The new boxing pick’em show might not be as widely known as others mentioned, but it’s simply another example of the media thundering to embrace the new world of sports betting.
However, Fox is the first to actually offer its own betting product. It’s unlikely we’ll see something like this come out of ESPN, which is owned by Disney, but NBC might consider jumping into the actual betting fray as well.
The shift in programming is all well and good, but a media company jumping into betting itself has interesting ramifications. The ability for Fox to push certain bets on their own site would be something that one might want to keep an eye on, especially if their show picks end up being inaccurate.
However, there’s not a lot of worry that Fox’s betting product itself will be poor. The media company partnered with The Stars Group, one of the biggest names in U.S. gambling in almost all categories, to get off the ground.
Fox Bet can be expected to be a very good platform for consumers to use and enjoy where sports wagering is legal, and will definitely help keep Fox at the front of the media pack in the new era of sports betting.