Fox has announced the launch of its new Fox Bet app in Pennsylvania.
The app, which is available on both iOS and Android devices, enables customers in the state to place bets on the full spectrum of sports including football, baseball, hockey, soccer and golf.
Fox Bet was officially launched last Thursday and began taking wagers just prior to the NFL season curtain-raiser between the Chicago Bears and the Green Bay Packers.
Fox Bet was developed in collaboration between the internationally-recognized sports media conglomerate and The Stars Group (TSG).
"Starting today, Pennsylvania has access to one of the world's premier regulated sports wagering experiences," Robin Chhabra, Chief Executive Officer of Fox Bet, said in a press release announcing the launch.
"Together with Fox Sports, an icon in sports programming, we've built a platform that is like nothing the United States has ever seen. We're bringing fans closer to the games they love by making our platform more fun and engaging than any other out there."
The app combines an online/mobile sportsbook with interactive programming from the Fox Sports network. That programming will include expert commentary and insight from a host of renowned analysts with appearances from several on-air stars such as Cris Carter, Nick Wright, Cousin Sal, Todd Fuhrman, Clay Travis and Rachel Bonnetta.
The company aims for quick and easy access for users to sign up for the app, which uses geolocation information to ensure that they are placing their wagers from states where mobile sports betting is legal. According to phillyvoice.com, signup takes about 20 minutes to complete and users are even credited with a $20 free bet just for signing up.
The press release boasts that customers can also enjoy exclusive access to hundreds of ways to win. "including sign-up and deposit bonuses with no red tape, enhanced prices, top offers, Daily Bet Boosts and brand new Custom Bets."
The launch is just the latest in a surge of sports betting announcements that have hit the Keystone State.
According to the Philadelphia Inquirer, Fox Bet becomes the state’s fifth online sportsbook, joining PlaySugarHouse, BetRivers, Parx, and FanDuel, which are all vying for sports bettors’ attention.
In fact, mobile betting is already providing a big boost to Pennsylvania’s gaming industry with online sports betting contributing 41.7% to monthly totals in the state in June. According to figures revealed by the Pennsylvania Gaming Control Board, $19 million of the month’s $46 million in wagers came via mobile betting apps.
That’s an impressive haul, especially considering that June is typically slow moving within the sports betting industry. The Keystone State has added quite a bit to its overall gaming options, which has helped Pennsylvania set records for profits and sales for its state lottery products.