Another Indiana casino has announced it intends to start taking sports bets on Sept. 1, which is just in time for the upcoming NFL and college football seasons.
Located just 20 minutes west of Cincinnati, Ohio, the Hollywood Casino Lawrenceburg’s sportsbook will be powered by Penn National Gaming. The same company announced earlier this month that it would also open the sportsbook at another casino in the Hoosier State, the Ameristar Casino East Chicago, on Sept. 1.
Now Penn National will be working double to do the same for bettors in Lawrenceburg, pending standard regulatory approvals, according to a Cincinnati Enquirer story.
“Penn National is excited to soon begin offering sports wagering for our customers in Southeast Indiana,” CEO Timothy J. Wilmott said in Friday’s press release. “The enthusiasm around sports betting has been growing since the federal ban was repealed last year, and we look forward to providing our patrons with another great amenity to enjoy at our facility.”
Hollywood Casino Lawrenceburg’s new sportsbook will be inside the Hops House 99 sports bar, a local eatery and brewhouse featuring more than 30 regional and local beers. The space dedicated to house the sportsbook will include a wagering counter with ticket writer stations as well as dozens of new televisions where customers can watch sporting events from around the world.
Kiosks will be available throughout the facility to support thousands of sports betting options for those who come to bet on their favorite teams and players.
“Our customers can’t wait to begin wagering on sports,” Ryan Coppola, Assistant General Manager at Hollywood Casino Lawrenceburg, said in the press release. “This region is a hotbed of both professional sports and college athletics, and we hope to become a destination for fans from Indiana, Ohio, and Kentucky.”
When the Hollywood Casino Lawrenceburg and the Ameristar Casino East Chicago begin taking sports bets on Sept. 1, Indiana will become the 12th state in the U.S. where legal sports bets have been made and the 11th since the U.S. Supreme Court struck down the federal ban on sports betting in May 2018.
By being an early adopter of U.S. sports betting, Indiana is poised to benefit from both state resident bettors and travelling bettors alike. As Coppola noted, the Hollywood Casino Lawrenceburg is well positioned to capture the attention of bettors from nearby states Kentucky and Ohio, where sports betting is not legal. Fans there are close enough to Indiana to take the short drive over.
In fact, Cincinnati sports legends Anthony Munuz and Tony Perez will be on hand at the Hollywood Casino Lawrenceburg the following weekend on Sept. 7 for the casino’s grand opening celebration. That is a testament to the casino’s strategic plans to capitalize on the market environment.
Munoz, a first-ballot Pro Football Hall of Fame inductee, played for the Bengals and is generally considered to be one of the best offensive linemen of all time. Perez was a cornerstone of the famed “Big Red Machine” and went on to be inducted into the Baseball Hall of Fame in 2000.
That’s similar to the Ameristar Casino East Chicago, which is also opening its sportsbook on Sept. 1. Travelers from nearby Chicago are expected to take the short drive there to back their favorite teams, too. Illinois signed a comprehensive sports betting bill in June, but it could take the rest of the year for the state to actually start taking bets.
So Indiana sportsbooks like the one in Lawrenceburg and the Ameristar Casino East Chicago are poised to capitalize on their proximity to NFL cities during football season, where the action is typically very heavy.