Already one of the world’s most widely known gaming entities, MGM Resorts continues to grow its brand and expand its profile among American sports leagues.
MGM Resorts, having already formed partnerships with Major League Baseball and the NBA, added another league partner this week by striking a deal with Major League Soccer.
According to an official statement from the league, MLS and MGM Resorts have agreed to a multi-year partnership for MGM to be the “first official gaming partner” of MLS.
MGM Resorts will be the exclusive official sports betting partner of MLS. MGM says it will provide fans with unique experiences including enhanced data, themed promotions and the potential for a private Free to Play game for those eligible.
The collaboration also will aim to bring soccer-related activities and other relevant experiences to fans in Las Vegas.
“Major League Soccer is proud to partner with MGM Resorts to bring existing and new fans close to our sport in innovative and immersive ways,” league Commissioner Don Garber said. “MGM Resorts is a leader in sports betting, and they recognize the progress of our league and the growth of the sport in the United States and Canada.
“Together, we will deliver cutting-edge data and analytics to MLS fans, and fan engagement will be the driving force behind every initiative in our partnership.”
Major League Baseball’s relationship with MGM Resorts is well underway, as the gaming entity was the title sponsor in the Japan Series between the Mariners and A’s. The two-game regular-season series concluded on March 21. MLB had announced MGM Resorts as its “official gaming sponsor” in November.
While New Jersey’s Atlantic City has already begun to benefit from the state electing to legalize sports betting in 2018, “Sin City” has been well ahead of the game. Now Major League Soccer is joining the ever-evolving sports gambling market.
MLS has two franchises – the Philadelphia Union and the New York Red Bulls, who play in Harrison, N.J. – in states which have legalized sports betting since May, when the Supreme Court struck down the Professional and Amateur Sports Protection Act.
MLS club NYCFC, which plays home games at Yankee Stadium, struck a deal this month with Mohegan Sun Casino & Resort to be a presenting sponsor for the club.