The month of July seemed to be a slow one for the sports gaming market in Mississippi.
The monthly report from the Mississippi Gaming Commission showed a month-to-month decline in terms of revenue and the amounts wagered dipped as well from June.
The total handle for the month of July came in at $13.83 million, leading to $1.05 million in taxable revenue. Just more than $10 million in the handle came from baseball action alone. That was compared to June, when the total handle was $15.19 million and the taxable revenue was $1.62 million.
There really is no need to panic in Mississippi considering July is a very slow month for sports betting action. Outside of Major League Baseball, the only other bets that were made on major sports were on football and basketball and that likely comes in the form of future bets.
August has already been a busy month with preseason NFL football and college football almost near. Expect the August reports from the MGC to be different than July and even June. MLB is heating up and both the NFL and NCAAF are coming back. Then later in the fall those seasons will be a full swing plus NHL and NBA will return as well.
May saw a dip as well. So, the summer months haven’t been too fun for Mississippi sports betting overall.
The MGC said its plan was to get on-site mobile testing options going this summer, but nothing has come to fruition yet. As of now, only in-person betting is allowed at approved casinos and that certainly is hurting the state’s revenue streaming options.
New Jersey’s success has been proof that having a strong mobile option is the best way to go for a healthy sports betting market and some other states which are taking legal sports bets have taken notice. Those states have flourished in the year-plus since the U.S. Supreme Court struck down the federal sports betting ban outside of Nevada.
With no pro sports teams in the state, college football is king in Mississippi – especially Ole Miss, Mississippi State and the rest of the SEC – in terms of fan interest.
Without online sports betting options, Mississippi will not reach the other competing states in terms of handle, action or revenue.
Even with the NFL and college football about to start up once again, and even with a positive first full year of legal sports betting in general, Mississippi is missing out on revenue it could have. The Magnolia State will see an increase in August and certainly in September, but the numbers won’t be close to what they would be if the online option for its customers was in play.