Major Leauge Soccer (MLS) and U.S. Soccer announced an exclusive deal with Stats Perform last week, making the company the global data partner for both entities. The deal gives Stats Perform exclusivity to data collection, analyzation and distribution of all global broadcasts, media, betting and professional teams for MLS, U.S. Open Cup and Men’s and Women’s National Team matches, according to a news release distributed via the official MLS website.
Additionally, the agreement means MLS and U.S. Soccer will offer an ultrafast data feed for sports betting operators for the first time ever for all MLS matches, and select U.S. National Team and U.S. Open Cup matches.
“The partnership with Stats Perform further represents U.S. Soccer’s commitment to using data and technology to grow the game domestically,” U.S. Soccer Director of Analytics and Research Ross Moses said. “Data quality and coverage are central to our objectives to win and grow the fanbase, and Stats Perform has shown to be a leader in the space. With coverage of not only the senior national teams but also youth and club competitions like the U.S. Open Cup, we continue to push ourselves to find competitive advantages on the field and build our connection with fans off it.”
Stats Perform became one of the world’s leading artificial intelligence and sports data companies last year when STATS and Perform merged into one. Stat Perform offers its vast array of advanced sports data to existing clients, as well as its future partners.
Stats Perform's technology uses artificial intelligence and numerous other high-tech tools to collect more than 30 million unique types of data, monitoring patterns and creating predictive models.
In addition to its newly announced deal with MLS and U.S. Soccer, the company's other partners include media entities ESPN, Sports Illustrated and Yahoo. It also includes sports betting companies like William Hill and Bet 365.
Sports leagues such as MLS and entities such as U.S. Soccer have been part of a growing trend of exclusive data deals with companies specializing in the collection and distribution of realtime data to U.S. sportsbooks. It has gone from being virtually unheard of to a regular occurrence in the American news cycle since the U.S. Supreme Court overturned the decades-long federal ban on sports gambling.
The deal is just another in a long line of sports betting data partnerships that also includes the many agreements rival company SportRadar has announced over the last two years with television networks and sports leagues such as the NFL, NBA and FIFA.