On Monday, GAN Plc, one of the largest suppliers of iGaming software, announced that it is teaming with Greenwood Gaming & Entertainment, operators of Parx Casino, to launch an online sportsbook in New Jersey.
In June, GAN and Parx Casino launched an online sportsbook in Pennsylvania. Last week, the sportsbook held a soft opening of three days in New Jersey and gained state approval to launch with full services.
Just 19 miles north of Philadelphia in Bensalem, Parx Casino is one of the most popular brick-and-mortar casinos in Pennsylvania. Parx Casino members who travel between the neighboring states can link their reward card to their counterpart online gambling account.
“Launching the largest casino in Pennsylvania online has now logically extended across the border into New Jersey, extending their reach into New Jersey’s fast-growing and established Internet gambling market,” GAN CEO Dermot Smurfit said in a news release. “This represents an incremental revenue opportunity for GAN and is a logical extension of our technology infrastructure to serve Parx Casino patrons who routinely cross the invisible border between these two populous States.”
John Dixon, CEO of Greenwood Gaming & Entertainment, said that GAN demonstrated its abilities to serve businesses in multiple states. He added, “GAN’s launch in New Jersey was a case study in on-time delivery and professional excellence and will enable our patrons to gamble online in either Pennsylvania or New Jersey, as they wish.”
It’s fitting that Parx Casino would launch an online sportsbook in New Jersey, not only because of the proximity, but because The Garden State led the successful battle in 2018 to overturn the Professional and Amateur Sports Protection Act, lifting the federal ban on sports betting.
Since then, New Jersey has become the pinnacle for online sports betting, even toppling Nevada’s sports betting revenue three of the past four months. The Garden State now has a whopping 16 online sportsbooks to choose from.
The online sportsbooks are taking in a much larger handle and revenue than their land-based counterparts. In August 2019, New Jersey retail sportsbooks took in a $44,357,272 handle. That same month, online sportsbooks garnered a $249,237,590 handle.
The year-to-date handle for retail sportsbooks in The Garden State is $460,355,362. In contrast, New Jersey online sportsbooks stunningly took in $2,068,636,858 this year to date.
Online sports betting continues to thrive in New Jersey, and Parx Casino is the latest name to join the ever-growing list.