The Philadelphia Union soccer team announced a partnership with Parx Casino.
The partnership establishes the second team-casino relationship in the league. The MLS as a whole is partnered with MGM, but left teams open to find their own casino partners. Parx and the Philadelphia Union is not simply a casino partnership; there are sports betting elements involved.
Under the agreement, Parx Casino will present the halftime shows of local broadcasts of Union games.
They’ll also be active at the Talen Energy Stadium, trying to engage fans to become members of Parx Casino via their mobile app. Anyone who signs up at Union games gets entered to win prizes, such as an all-inclusive trip to the Union’s away game at New York Red Bulls.
“Parx Casino® is the premiere destination for gaming and sports gambling, not only for the Philadelphia-area, but for the state of Pennsylvania as a whole,” said Philadelphia Union Senior Vice President of Corporate Partnerships Jean-Paul Dardenne. “We are confident that our fan-base will enjoy the added fun, perks and prizes of the Parx presence on game days.”
At the time of writing, the Philadelphia Union are third in the MLS, second in the Eastern Conference, behind Atlanta United on goal differential. The Union are averaging 16,700 fans per game this season, but has seen attendance climb as high as 18,700 in recent weeks, which is a touch over the stadium’s official capacity.
As mentioned, the MLS as a whole partnered with MGM as the official league gaming partner. The deal is exclusive for MGM, making them the only Official Gaming Partner of the MLS, the MLS All-Star game, and the MLS Cup.
As well as being the Official Partner, MGM also gets access to official MLS data to help provide a better betting experience. It also means that, as of right now, MGM would be the only gambling company allowed to offer MLS betting in Tennessee due to gambling laws requiring official data streams.
Tennessee is the only state with such a requirement currently, but there’s every possibility that other states could follow suit. At least for the Union and Parx, Pennsylvania doesn’t have such a requirement, so local bettors are free to bet on the Union.
The MLS released teams to sell ad space on jerseys to sports betting companies back in June, but progress for teams announcing gambling company partnerships has been slow.
Chief marketing Officer of Parx Casino Marc Oppenheimer mention the company’s excitement with the Union and the league as a whole in the Union’s press release.
“We’re excited to partner with the Philadelphia Union and the fastest growing professional sport in the US. MLS looks to be a great partner for the emerging legalized sports betting business. We look forward to working with the Union to maximize the value for their franchise and Parx."