SBK is a brand new sportsbook product that has launched from the company Smarkets in the UK. It plans to open up in the United States shortly.
Smarkets is one of the world’s biggest betting exchanges, and its engineering team is based in Los Angeles (a market chosen in February 2017).
The SBK app was made mostly in the Los Angeles offices and new product announcements will be made in due time.
According to a press release, SBK wants to sum itself up this way: "A sportsbook app that combines industry-disrupting odds with a social-focused interface to offer users the fairest and funnest app for betting on sport and politics.
”Prices on SBK are the same as those on the Smarkets exchange, which has the best odds in the world thanks to its peer-to-peer model and proprietary technology.”
With the plans to move forward with the app, SBK will level its prices right with the top bookmakers and will aim to help customers see how frequently they are getting the top odds with the brand new SBK Price+ feature.
The SBK Price+ feature will compare the best odds prior to integrating the SBK app’s entire database.
These interested online users were allowed to sign up starting on Aug. 9 in the UK, and that means they can bet on sports as well.
Not in the United States just yet, though. The SBK app has been placed in a mode as a private test along with a waiting list for the last year.
"We are extremely excited to fully launch SBK having made substantial improvements since the beta introduction last year,” Smarkets CEO and Founder Jason Trost said in the press release.
“By combining innovative technology with transparent and fair odds, I believe we are able to offer a product like no other in the market, which will help us continue to have an impact in an industry dominated by a few big players who don't seek to give customers the best value."
Trost went on to say that the SBK app was mainly created for the “customers that went the better pricing of an exchange with the cleaner interface of a sportsbook.”
Smarkets was founded in 2008 with its sports betting company being located in London. Its other two offices are in Malta and Los Angeles.
With the SBK sportsbook, Smarkets aims to be a true difference maker in the ever-changing sports gambling world.
Once it comes to the U.S. sports betting market, especially if it succeeds in the UK, SBK could well gain a foothold.