Unibet will become the fifth online sportsbook in Pennsylvania in November according to a press release distributed by parent company Kindred Group earlier this week.
A popular European gambling brand with similar business interests all over the world, Kindred launched its first U.S. sportsbook in June under its flagship Unibet brand through a partnership with technology provider Kambi and land-based casino operator Hard Rock in Atlantic City.
The company followed that move up by opening a retail sportsbook through its partnership with the Mohegan Sun at Pocono Down in Pennsylvania. The location features six betting terminals, over 1100 square feet of space and a 28-foot video wall where patrons can watch live sporting events unfold.
Both the retail and online sportsbook options in Pennsylvania should help Unibet grow brand awareness with bettors in Pennsylvania.
The first online sportsbook to open in the Keystone State back in May was SugarHouse. Since the launch of that sports betting option for Pennsylvania bettors, four more have launched to offer competition, including BetRivers, Parx, FanDuel and Fox Bet.
However, both SugarHouse and BetRivers are the same company, and all SugarHouse properties are currently rebranding under the Rivers name.
Now Unibet plans to offer bettors even more competition in the state where over 80% of the total handle has come via online sports betting according to the latest report by the Pennsylvania Gaming Control Board.
One of the more forward-thinking developments the company is reportedly working on that could soon find its way in front of Pennsylvania bettors is a technology that would allow bettors in states like Pennsylvania and New Jersey where hands-free mobile betting is legal the ability to use devices like Amason Echo or Google Home to place bets through voice-activated controls.
Kindred’s expansion into the U.S. sports betting market that began after the Supreme Court overturned the federal ban on sports betting last year should continue to move forward with measured steps as the company races against its competition to carve out its portion of lucrative American sports betting pie.
Kindred has over two decades of experience in the space at its disposal. The company already offers online sports betting, casino games and bingo in 20 different languages across Europe, Australia, and now the U.S. under various brands, its flagship product being Unibet.
The company recently signed a multi-year marketing sponsorship deal for its Unibet brand with the National Hockey League’s (NHL) New Jersey Devils. That was likely just the first of many such targeted marketing efforts the company has in store as it continues down its path of U.S. expansion.