William Hill to Operate Penn National M Resort’s Sportsbook

TopUsBets.com

By Jordan Bianchi

March 14th, 2019 - 10:20am

William Hill US and Penn National Gaming have reached an agreement for William Hill to operate the sportsbook and handle wagers at Penn National’s M Resort, just outside of Las Vegas.

William Hill will take over running the sportsbook from CG Technology in May, pending regulatory approval. CG Technology’s 10-year contract with Penn National expires at the end of April.

William Hill Leads Nevada Sportsbook Operations

Penn National did not give a reason for its decision to align with William Hill, which now handles wagering for 115 Nevada sportsbooks, the most in the state.

“We are delighted to be teaming up with William Hill at M Resort,” Ameet Patel, senior vice president of regional operations for Penn National, said in a statement . “We have an active sportsbook at M Resort and we think our guests will benefit greatly from William Hill’s expertise.”

Both Penn National and William Hill have increased their national sports betting market presence since May, when the U.S. Supreme Court struck down a federal ban on sports betting beyond Nevada.

Since the Professional and Amateur Sports Protection Act of 1992 was overturned, allowing each state to decide whether to legalize sports betting, Penn National has opened sportsbooks at its casinos in Mississippi, Pennsylvania and West Virginia.

William Hill provides sports betting technology and risk management services at all of them.

William Hill is the largest sportsbook operator in the U.S., with locations in seven states, and the company serves as the exclusive risk manager for the sports lottery in Delaware.

Penn National Severs Ties with CG Technology

Penn National’s decision to severe its partnership with CG Technology comes after the Nevada Gaming Control Board fined CG for committing multiple violations over the past few years. In November, the company agreed to pay a $2 million fine for accepting out-of-state wagers, accepting bets on football games that already concluded and issuing incorrect payouts.

The NGCB also levied fines against CG Technology in 2014 and 2016 for various infractions.

CG Technology will continue to operate sportsbooks at seven properties in Nevada, including the Cosmopolitan of Las Vegas, Hard Rock Hotel & Casino, Palms Casino Resort, Tropicana Las Vegas, and Venetian Casino Resort.

The seven sportsbooks CG operates along the Las Vegas Strip is the third-most, trailing only MGM Resorts International (10) and Caesars Entertainment (nine).

M Resort’s 90-acre property, in Henderson, Nev., opened in 2009 and includes 92,000 square feet of gaming space with 1,900 slot machines, 64 table games, 14 poker tables and a sportsbook. There are also a hotel, convention space and multiple dining options.

“We are excited to expand our partnership with our friends at Penn National to operate the sportsbook at The M,” William Hill CEO Joe Asher said in statement. “It is a fabulous property, serving the Henderson and Southern Highlands areas, as well as guests from out of town, and we look forward to bringing our market-leading product to these customers.”

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Written By
Jordan Bianchi

Jordan Bianchi writes about sports gambling for TopUSBets.com. His work has appeared in numerous reputable online eGaming and sports publications including Reuters, Yahoo, SB Nation, Sporting News, Autoweek and much more. He’s covered a wide array of sports including... Read More

Jordan Bianchi writes about sports gambling for TopUSBets.com. His work has appeared in numerous reputable online eGaming and sports publications including Reuters, Yahoo, SB Nation, Sporting...

Read More